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4 Ways to Improve Your Chances in the Casino

If you’ve been playing casino for quite some time, you would know that luck should be on your side to win the game. It plays a big factor for you to go home with a huge grin and a fat wallet.

But not everyone is lucky. There will be days that you would feel that the whole universe has conspired against you. Would this be enough reason to just give up and accept defeat? Luck is certainly not the only factor in winning casino games.

If you want to improve your chance of winning the casino, you are on the right boat. Though these tips below don’t guarantee you a winner every time, these will help reduce the amount you would lose and increase your chance of winning.

  1. Play Video Poker Instead of Slot Machines

If you want to have a head start against gambling machines, it’s important that you know more about the payback percentage. What’s the payback percentage? It’s basically the amount of money that you’re expecting to win mathematically in the long run. The calculation is house edge subtracted from 100%.

For example, say a slot machine has 90% of payback percentage; you’re expected to win 90% of your gambled amount in that machine over a long enough time. But here’s the thing, casinos don’t let people know of their payback percentage and there’s no way that we could guess it.

Video poker machines, on the other hand, will give you a more payback if you play them correctly. You can have 99% or higher pay back on your best games while 95% or more at the worst games.

What’s even better with video poker machine is that you can determine the payback percentage based on its pay table.

Say you play on a slot machine with a 93% payback percentage. You’re making 600 spins per hour at $5 per spin and putting $3000 per hour into action. Your expected loss is $210 per hour on that action. You have lower loss in video poker game. With a payback percentage of 99.54% for the same stakes, you’re looking at $3000 in action per hour still. Your expected loss now is only $13.80.

  1. Play European Roulette Instead of American Roulette

Ever heard of the term “house edge”? It means that it’s the advantage of the casino over the player. That’s a mathematically expected loss per bet expressed as a percentage. For example, if the game that you’re playing has a house edge of 5%, you’re expected to lose an average of $5 every time you place a $100 bet.

When playing American roulette, you face 38 different numbers on the roulette wheel – 18 of those numbers are red, 18 are black and 2 of them are green (the 00 and the 0). The house gets their edge on those two green numbers. Betting on black or red pays off at even odds, but the odds of winning aren’t even. You have 20 ways to lose and 18 ways to win. The difference adds up to 5.26% house edge over time.

On the other hand, you only have 37 numbers in a European style roulette wheel. 18 of those are black, 18 are red and one is green. Though it’s still the same payouts on the bets, the house edge is reduced from 5.26% to 2.70%.

How does it affect your expected hourly loss?

Let’s say you’re betting $20 per spin, and you’re placing an average of 40 bets per hour. This means you’re putting an average of $800 into action per hour. Your expected loss on an American roulette wheel is $42.08 while it’s only $21.60 on a European roulette wheel.

Learn more about the difference between American and European roulette here.

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  1. Master Blackjack Basic Strategy

Most of us are quite familiar with blackjack, as it’s one of the most popular games in the casino. Having a broad idea of how it’s played is not enough if you want to go home victorious. Mastering the basic strategy can help reduce your house edge to between 0.5% and 1% depending on the rules and the table conditions. On the other hand, you’d face 4% or more house edge if you don’t master the basic strategy.

So what is the basic strategy of this game?

First, you have to understand that this is a game of player decisions. Unlike any other casino game, your decisions can contribute to the outcome on how the hands play out and to the wins or losses of the players at the table.

Basic strategy is illustrated in the chart below:

Don’t make the same mistakes of many new blackjack players – going with their gut feeling. Use the basic strategy to have favorable odds on your game.

In a typical blackjack game, the house edge is around 0.50% when basic strategy is used during the play. If you bet $100, the casino expects to win $0.50 from you over an infinite number of hands. The house advantage can go as high as 2.5% or more if the player is unskilled and did not use the basic strategy.

  1. Play Slowly and Take Plenty of Breaks

Though your chance of winning is not necessarily improved with this tip, your expected hourly loss will be reduced.

You should never dismiss into account the house edge. Every time you place your bet, a portion is given to the house edge.

For example, one player is playing 600 hands per hour at $5 per hand. She’s putting $3000 into action per hour. If the house has an edge of 7%, that player’s expected hourly loss is $210. The other player is only playing 400 hands per hour at $5 per hand. She’s only putting $2000 into action per hour because she’s playing slowly and takes a lot of breaks. With the same house edge, she’s only expected to lose $140 per hour.

Playing slowly will not only reduce your hourly loss but it will make the game more enjoyable. Being mindful on the casino floor has its advantages.

If casino games interest you, click here to read more about this addicting and exciting game.

A Beginner’s Guide to Casino

It’s undeniable that casino games give you the thrill. For some though, especially for beginners, this game could be overwhelming. With the glary lights, loud noises and fancy clothes, it’s easy to lose your nerve on this game. Before you know it, you’re hooked too much and did not realize that you’ve already pawned some of your properties.

Just like with any hobbies, it’s important that you take control of yourself. Understanding how the game is played and how it can impact your life are necessary to have the said balance. If you’re still weighing if it’s worth trying this game, this article is your basic guide.

Things That You Need to Know Before Your Start

Playing casino for the first time could be overbearing. It’s easy to get lost with so many games to choose from and different ways to place your bet. Understanding the basic rule of the game can make your first experience not only quite bearable but also enjoyable.

Before you head to a casino place, know some of this key information first.

  • It Is A Game of Chance

If you’re someone that is control freak, then maybe casino is not the right game for you. You have to understand that the outcome of this game is determined by random events which is why it’s called a game of chance. You don’t have control over the spin of a roulette wheel, turn of a card or perhaps the roll of the dice.

Though there are some games that you can influence your chance of winning, you still have no full control of the results of your game. Casino games are one of the riskiest forms of gambling because the result of your game is unpredictable. You should bring your lucky charm with you because you would lose if luck is not on your side.

  • The House Has Always the Advantage

Though you would need all the luck in the universe to win your game, this is not the case with the house. The house, or the casino place, always wins no matter what. For every game that they offer, they have a mathematical advantage. You have to acknowledge the fact that they will make a profit in the long run, whether they lose in some games or bet. And the sad truth is there is nothing that you can do to put the odds in your favor.

Read here if you want to know more why the house always wins.

  • Luck Is Not The Only Factor

Though luck plays the biggest factor in winning the casino game, it’s not the only star player. You don’t need to be intimidated with the house advantage. There are some things that you can do to lessen this advantage.

Stick with games where the house has small edge only. You can minimize the house advantage by learning the right strategies.

Follow Casino Etiquette

Familiarizing yourself with the basic rules and etiquette of the game will make your first experience enjoyable. After all, you don’t want people staring at you or apprehending you because you’ve done something that is against the rules.

Here are the Do’s and Don’ts of casino gaming that you should learn by heart.

DO’s

  • Understand the Rules

Generally, the rules of casino games are simple and easy to understand, though there are some games that have more complex guidelines. Understanding the rules, whether they are simple or complicated, is important before you start your game. Not understanding how to play the game will make your first experience a nightmare.

  • Know When to Cut Your Losses

Just like in any other form of gambling, it’s important that you limit your losses. Set an amount that you are prepared to lose and stick with it. Living off in instant noodles for the rest of your life is certainly not something that you would want. Another tip, never borrow money just so you can play.

  • Learn Some Strategy

Though you would need tons of luck to win the game, winning a few games involve using some strategy. Learning some strategies could be trial and error, but having your own strategy can lessen the house advantage.

  • Quit When You’re Ahead

The euphoria of winning streaks is hard to resist. While it can be addicting if you’re having your lucky streak, it is important that you know when to stop. There’s a huge possibility that luck could turn against you, so have the strength to leave while you’re still ahead.

DON’TS

  • Getting Drunk

You can’t find a casino that doesn’t sell liquor. Whilst it’s okay to have a drink or two, getting drunk is a different story. Having too much alcohol can affect your behavior as well as your judgment.

  • Chase Your Losses

Thinking that you could chase your losses is a very dangerous thought. Before you know it, you’re already in so much debt. Once you’ve used up your target budget, accept the fact that luck is not on your side.

  • Being Rude

Though rudeness is quite okay in online casino, it’s a big no-no when you are playing in a live venue. It’s a social etiquette to never be rude to everyone, especially to the dealers. Losing a big amount is not even an excuse not to treat them nicely. Being courteous can go a long way.

  • Rely on Betting System

You may have heard a betting system from your co-worker or neighbor. Contrary to what they said though, there is no betting system that can guarantee your win. Remember that house advantage will always be present. Though betting system can make your game quite enjoyable, relying solely on betting system is not a good move.

  • Miss Out on Extra Value

Casinos always come up with something to encourage more people to play. Some gives out incentives or rewards to their players. A free hotel room or free meal could be a giveaway in live casinos while free chips may be offered in online casino. Regardless if you’re playing live or online, it’s a big boohoo if you turn down on these offers.

Expand your knowledge about casino games. Read more articles about this exciting game here.

The Swing in your Favor: Tips for Betting on Live Casino Games

Almost everything can be done online these days. People can transact instantly with others not living in the same continent. They can call their relatives and loved ones through the Internet and use cameras too. Everything, including gambling, can be done online. Some may call it an investment toward creating a better life—albeit a different investment, if you’d consider it.

Here are how you can find the perfect casino and the games to go along with it:

Play in a Secure Environment

In the rush to play games, some people forego of security and play in the site that offers most of their favorite games. This is simply wrong. When dealing with everything online, you should always consider all factors—security most of all. When you play in an online environment, they will ask for most of your details and this includes credit card details. This reason makes it all the more important for people to be wary of what live casino they play in.

Find a Great Time of Day to play in

When you’re playing Poker in Live Casinos, usually, you have no control with the people who play with you. There are also different time zones to consider. Just remember that, as a rule, players who are willing to bet more and part with their money more frequently frequent the night. It’s a good bet that you’ll get bigger winning as well as play with a better crowd if you play during the night.

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Check your Connection

Just like in online gaming, live casino games’ streaming depends on your Internet connection. This is one good reason why casino games are banned in certain countries. If you want to keep on winning without having to worry about the money, you should check you connection. Make sure that you have sufficient bandwidth or your connection is sufficient enough to prevent lagging during critical play moments.

Tipping

This is one big discussion most of the time in the betting world. You should be generous, but not so much that you’ll tip away all of your betting money. You should be aware of how much tip is allowable at the minimum before giving any. Always remember that tipping may also bend the odds toward your favor too; personnel remember the best tippers in the house and they try to make their gaming experience as great as possible.

Have a Great Time

Most players are always focused on winning too much that they forget why they play in the first place—to relax. Have fun! Don’t worry too much about winning or losing your money. It will take care of itself; remember the reason why you came into the live casino in the first place. Soak in the experience and be generally jolly.

Having fun playing your favorite casino games is one of the best feelings in the world. After you’ve focused on how to make your wins substantial, learn to focus on the fun parts of gaming. It’s one way of ensuring your time in live casinos are pleasurable and as memorable as the day you first played on what platform of your choice you always pick.

Odds Man Out: The Mechanics of Sports Books and How it Works

Betting goes a long way back, but we’re not here to focus on that. In reality, betting can be done on a number of different subjects—sports, the odds that you would get that girl, or the odds that you’d get that job. If you’re a chronic gambler, almost anything can become a subject to gamble on for you.

The Art of Gambling

You can also gamble on the odds that you’re going to read something like this. Betting is simple; you bet on the chances of your favorite team. Do remember, however, that the favorite doesn’t always win. There are a lot of statistics to consider if you want to succeed.

However, that’s a topic for another time.

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Money Line

Sports books always gives you odds on who’s winning and that makes that team the favorite. The underdog statistically always gets the better numbers, but is almost guaranteed to lose, barring whose team or player is luckier. Technically, you’d look at the money line if you want to get better winnings, but if you want an almost guaranteed win (yet lower winnings), you’d bet on the favorites.

Space between Points

Another common betting factor, sports books always have space for bettors to wager on how many points separate teams at the final buzzer. This is true in sports like basketball and football. Like in the recently done Celtics vs. Cavs game or the SuperBowl LII results, bettors will wager that 20 points of a touchdown separates the teams. The prize may be divided among those who guess exactly the correct amount or an approximate amount.

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A Half-Point Margin

Football and basketball results are a fickle thing; they may chance at a quarter of or even half a second. Therefore, some sports books offer odds on the half-margin, or half a point toward their bet, at a higher cost. However, this kind of betting isn’t commonplace; some sports books allow it while others that offer similar odds don’t offer it.

The Future

Most sports books open this wager during the start of a season or at the start of the playoffs. When there are still teams fighting for the position to reach the Finals of either basketball or football, betting houses open wagers on who would win the championship. There’s an edge you bet against; it also varies from sports book to sports book, so you should be wary on how much you wager and which against.

The Big Idea

How your bet will end up and the final result of the game is factors you should consider when betting. There are other things, of course, that you should factor in; a player on either team may suddenly have a freak star performance, the fancied team may have an off-night, or your many selections may suddenly make you take a hit. You should let your better judgment—your instincts on safety—control your decisions.

How to Plan for Your Retirement

Retirement could mean different things to different people. Others envision themselves spending more time with their children and grandchildren or traveling around the world. Others see themselves saying goodbye to their corporate jobs and spending a quiet time at home.

However you envision your retirement to be, it is important that you plan it well beforehand to have a happy and peaceful retirement. Below are some of the tips on how to transition smoothly to the next chapter of your life.

  1. Define Your Retirement

If there are lots of things that you did not able to do because you had limited time, your retirement is the perfect time to tick off those items from your bucket list. Create a list of the goals that you want to achieve on your retirement. Be as specific as possible, say travel 2 countries in a span of one year or invest in a stock market. When you have created a list of goals that you want to achieve, you are looking forward to your retirement with purpose and enthusiasm.

  1. Take Stock of Your Assets

Now is the time to make an inventory of all of your assets and properties. How much do you earn? What’s the value of your assets and properties? How much is in your savings account?

Now that you have a clear picture of your tangible assets, take a list of your “intangible” assets. Do you have skills in writing or painting? Or perhaps a collection of Star Wars memorabilia? You could potentially turn these skills and habits into earnings when you’re no longer receiving a paycheck regularly.

  1. Invest in your Health

Health is wealth. While health may not be your priority while you are still young, it is something that you should invest on as you are nearing your prime years. Take advantage of your medical insurance now and schedule an appointment with your doctor to assess your health condition.

Precaution is always better than cure. If you haven’t already, commit to a healthy living. It’s time to ditch the unhealthy foods and lifestyle and practice eating healthy and having a regular exercise. Nothing seems sweeter than welcoming retirement with a sound mind and a healthy body.

  1. Determine When to Collect Social Security

Ideally, you want to establish an effective saving strategy so that you will have financial independence when you’re already retired. Sadly, this is not the case on all retirements. Most of us will need the Social Security benefit to pay most of our basic necessities and other expenses.

Knowing when to claim your social security benefits is important on your retirement. It is in fact advisable that you claim it latter instead of sooner to enjoy a bigger benefit. Read more about claiming your social security benefits here.

  1. Create a Retirement Budget

Budgeting is one of the most crucial parts in your retirement; you have to make sure that you are living within your means. List down all your monthly expenses such as food, clothing, transportation, medicine, etc. Analyze your current expenses and check for areas where you can cut down to be able to save more.

Learn how relationship marketing works by clicking here.

How to Become Financially Secure for your Retirement

Are you planning for your retirement?

Retirement could be a scary thing to some people, especially that you no longer have a steady source of income in this stage. Financial security can make you enjoy your retirement years to the fullest, so you have to start on how to be financially prepared for your retirement as early as now.

Below are some of the tips that you can apply on how to build your financial stability for your golden years.

  1. Start downsizing your living expenses

Saving is the key towards your financial goal.

One of the most effective ways of saving money for your retirement is by cutting your living expenses down to size. This strategy is like hitting two birds with one stone – you save more money for your retirement and you condition yourself to spend less money on your living expenses.

Make a list of your monthly expenses and determine if you really need them or if you could cut them down. Do you really need that coffee trip to Starbucks every day? This little cut down from your expenses could certainly go a long way.

  1. Pay off your debts

Are you still paying for your car loans? Are your credit card debts catching up on you?

It’s hard to live decently on your retirement years if you’re still chunking off a huge portion of your monthly expenses to pay off some debts.

Start working on your debts so that you will be debt-free when retirement comes. The more debt that you can pay off, the less income that you will need in your retirement.  Know how to live within your means so that you will be debt-free and stay out of debt.

  1. Secure your health care

Your health care cost would more likely be higher in retirement compared to your working years. For once, the employer subsidy that you are currently enjoying will be gone once you’re retired.

Do some careful research of your options when it comes to health care and health insurance and know the approximate monthly costs once you retire. The Medicare monthly premium will be $121.80 for new beneficiaries in 2016 and those who earn more than $85,000 per year pay even higher premiums.

  1. Create an Emergency Fund

Aside from saving for your retirement, it is also important that you create an emergency fund. You would more likely need a larger emergency fund in retirement due to higher health care costs. You should also take into account some future expenses such as major repairs in your home or car, or funding your daughter’s wedding. In unexpected times of sickness or other situations, you have the emergency fund to cover these expenses.

Allocate a certain amount of your savings to go towards your emergency fund. Make sure to never touch this fund unless the situation is an emergency.

There is no better way to start planning and saving for your retirement as now. Use these strategies to become financially secure when you welcome your retirement days.

Are you interested in the game of poker? Read here how a 31-year-old Canadian poker player won the 2016 PokerStars Caribbean Adventure.

10 Misconceptions about Digital Marketing

What is digital marketing?

Though this term has become widely popular along with the advancement of technology, only few really understand the true meaning of this word. So many misconceptions have been formed and below are some of the most popular ones.

  1. Digital marketing is similar to social media.

Though social media plays a huge role in digital marketing, there’s more to digital marketing. It includes anything that makes use of tablets, smartphones, game consoles, computers, radio, electronic billboards and television.

  1. Digital marketing is for “techie” people only.

Technology is now a part of everyday life and not limited to techies only. It is a marketing skill that you would need to thrive on if you want your business to succeed.

  1. Small businesses don’t need digital marketing.

Digital marketing helps you in getting to know your clients’ needs and having direct communication with them. It gives small businesses the tools not just to sell directly to the customers but communicate with them real time. Only big businesses have the capacity to do this in the past.

  1. Digital marketing should be a separate part of the company’s strategy

Digital marketing should be fully integrated into your business strategy. You should integrate social media into your promotional and marketing campaign to let more customers know of your product and services.

  1. Digital marketing is difficult to track or measure

Thanks to technology, there are various apps that you can use to check your stats and figures real-time. Google analytics are now readily available and most social media platforms offer their own form of analysis.

  1. Digital marketing should only be tasked to junior employees. 

It has to be embraced by people of all levels in your company. Junior employees have fresh ideas yet tenured ones have more experience in marketing.

  1. Mobile optimization of websites is expensive and unnecessary

Tablets and smartphones have made it easy for your customers to access your website anytime and anywhere. They expect that your website is optimized for these devices; otherwise they’d get bored and check out the competitor’s website instead who are more user-friendly.

You don’t need to spend a lot in optimizing your website. There are a lot of free web building tools that you can take advantage of. Click here to learn more about the best free website builders.

  1. It is too difficult to stand out from the crowd in digital marketing

The need to stand out is prevalent in any type of marketing. Whether it’s traditional or digital marketing, you have to create a special bond with your customers and reach out to them in a way that they will feel valued and important. Study the market and develop a strategy that would appeal not just to your loyal current customers but to get the interest of new ones.

  1. Digital marketing is not relevant to older market audience. 

More than a quarter of people aged over 55 now use social media to communicate with brands online. With this number, you have to consider that your contents should also be interesting and appealing to the older generation.

  1. It takes too much of your time.

Digital marketing is the least time consuming form of marketing. You can use tools and applications that can help you track social media interactions and statistics real time.

Want to read more about relationship marketing? Click here to learn more.

4 Digital Marketing Tools that You Should Use

Technology has become an important factor of our life, not only on the social aspect but it has also dominated the business section. If you are a thriving businessman, it is important to embrace technology as an aid to your success. Adapting to the changes brought by technology is one of the skills that you should possess.

In line with this, the marketing strategy has also gone digital. Whilst there are still old-school marketing techniques that you should not say goodbye to, below are four of the digital marketing tools that you should learn and apply.

  1. Big Data

The term “big data” refers to a large group of data that is used by businesses in analyzing and creating insights and operation management.  It is expected that business-analysis market and big data will grow to $150.8 billion by the end of the year.

As a businessman, you can use big data to strengthen the relationship that you have established with your current customers and create a new one for your potential market. With the help of big-data analysis, you can have a detailed perspective of what your customer needs, which in return can lead to better service. It also allows you to study new trends in the market to target new customers.

  1. Visual Content

Content is very important when it comes to marketing. Visual media is slowly taking over the traditional content nowadays.

In a 2016 Animoto survey, 76.5 percent of professional marketers and small- to medium-sized business owners who used video marketing said the format had a direct impact on their business. Forty-four percent of companies were using live streaming to market their brands in 2016.

If you want to effectively connect to your new clients, introduce video and live streaming into your existing social media strategy. It’s an effective way of adding human element to your visual storytelling, which may drive leads and increase engagement.

  1. Augmented and Virtual Reality

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It is expected that virtual reality and augmented reality will reach more than $4 billion in market value. Though AR and VR are focus more on the entertainment and gaming industries, you can also use it on your financial sector. You can develop applications which allow your customers to visualize their financial goals with the help of augmented-reality technology. It will have a huge appeal to your younger customers who don’t want to compromise their time.

  1. Wearable Technology

Wearable technology is projected to be a $25 billion market by 2019. Instead of using laptops or computers in monitoring your business or financial status, you can use smart watch or other wearable devices. It’s an innovative way of marketing your products and checking for updates real time.

According to a report from Juniper Research, spending on wearable ads is expected to reach $68.7 million by 2019. That’s a significant uptick from the $1.5 million spent in 2015, which suggests more businesses are recognizing wearable tech’s potential as a lead generator.

Though technology advancement could be overwhelming, you have to learn how to adopt and evolve with these advancements.
Click here if you want to know how Mike Watson won the 2016 PokerStars Caribbean Adventure.

Mike Watson Came Out Victorious During the 2016 PokerStars Caribbean Adventure

2016 was a great year for Mike Watson.

The 31-year-old Canadian poker has won the first European Poker Tour main event of 2016 and came out victorious in the field of 928 players who played during the 2016 PokerStars Caribbean Adventure $5,300 no-limit hold’em main event. Popularly known as “SirWatts”, Watson did not only captured his first ever EPT main event title but also took home the $728,325 first-place prize. The winning of $5,300 No-Limit Hold’em which was held on Jan 08, ’16 – Jan 13, ’16 has contributed to Watson’s over $9 million in career live tournament earnings.

After the win, he spoke to PokerStars reporters and said, “It means a lot to win a main event with a big field and especially the PCA being one of the flagship events of the EPT, and really a premiere event in the whole poker calendar. It has special meaning to me that Steve Paul-Ambrose won it ten years ago. He was a mentor to me and that makes it extra sweet.”

How did he nab the first place?

Winning was certainly not an easy thing to do. In order to come out on top of this event, Watson did not only overcome a huge field but also a stacked final table. He came as the largest stack among the six remaining players on the final day, but he was joined by the likes of 2010 EPT Vilamoura main event champ Toby Lewis, 2013 PCA $25,000 high roller runner-up Vladimir Troyanovsky and Tony Gregg who has made the PCA main event final table three times, finishing second in 2009 and sixth in 2012.

The final two came down to Gregg and Watson, with Watson sitting with 17.7 million while Gregg taking 9,875,000 in chips into the final battle. The two made a deal which guaranteed Gregg a payday of $612,175 while Watson with at least $695,325.

Watson was awarded 1,824 Card Player of the Year points for the win, which made him leading in the POY race. Gregg climbed into the second place in the standings and earned 1,520 for his latest PCA final table run. Third place finisher Phillip McAllister and fourth place finisher Lewis have also moved into the top ten in the rankings.

Click here to view the detailed event results during the 2016 PokerStars Caribbean Adventure.

What is PokerStars Caribbean Adventure by the way?

The PokerStars Caribbean Adventure is an annual televised poker tournament.This event was originally co-sponsored by the World Poker Tour and PokerStars and was first held in 2004. The event moved to the European Poker Tour in 2008 and was moved again to the North American Poker Tour in 2010.

It was the inaugural event of the new PokerStars Championship tour in 2017 and was renamed as PokerStars Championship Bahamas. The name was changed back to the PCA for 2018.

Amongst the main event winners are Gus Hansen ($455,780), Steve Paul-Ambrose ($1,388,600), Bertrand Grospellier ($2M), Harrison Gimbel ($2.2M), Galen Hall ($2.3M) and Maria Lampropulos ($1,081,100)

If you want to know more about how casino games, click here to read more.

What is Relationship Marketing?

If there’s one thing that is common among all customers, it’s their purchasing decision based on what they feel emotionally. This emotional standard is subjective – men might want the most recent technology or cars to impress women, mothers might want to put their children’s welfare first, businessmen might want to enjoy exclusive benefits and so on.

To become an effective businessman, you would want to create a product or services that appeal to the emotions of your customers. Customers become loyal and attached to your brand if you consistently stay relevant to target emotions.

Relationship marketing is a marketing strategy that’s been widely used among business sectors. It focuses on long-term customer engagement and customer loyalty rather than short-term goals. It contrasts the traditional marketing approach which aims to increase the number of individual sale. In a traditional transactional model, a customer may purchase your product one time but may not come back in the future due to lack of strong relationship marketing strategy.

Relationship marketing strategy is similar to our interaction with people. We want to spend more time with someone that we can connect with and invest emotionally to those who care about us. Focusing on relationship marketing over the transactional marketing is always better as it helps you create loyal customers when you have established a special bond with them.

How to improve your customer relationship marketing

These steps below are necessary not just in creating relationship marketing but improving your marketing using this strategy.

  • Customer service

This should be on the top list of your checklist. Take note that poor customer service is one of the major reasons why most loyal customers leave and go to other competitors. Implement a more customer-centric culture at your company to provide a better customer experience.  Put your customers first and providing customer satisfaction should be one of the core values of your company.

  • Social media marketing

There is no doubt social media has become a major part of our lives. The use of social media no longer limits to sharing your personal opinion or OOTD. You can use this platform to promote your brand and to create and build a closer connection with your customers. Through social media, you can answer your customer’s questions and get their feedback about your product. Make sure to address as much queries and feedbacks as possible so that your customers feel that you value their time and opinion.

  • Loyalty programs

Don’t we all love a little freebie or reward? We tend to develop stronger emotional attachment when we are appreciated and rewarded. Appreciate your long-term and loyal customers by offering some extra services that add additional value to your product. A loyalty program does not just hype up your sales but it also creates an effective reward system for your customers. This could either be a simple point system or a special discount for their purchases.

There are many possible ways where you can keep in touch with your customers and create a stronger bond with them. Apply customer relationship marketing strategy and you’re sure to see those loyal customers keep coming back.

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