What is digital marketing?
Though this term has become widely popular along with the advancement of technology, only few really understand the true meaning of this word. So many misconceptions have been formed and below are some of the most popular ones.
Digital marketing is similar to social media.
Though social media plays a huge role in digital marketing, there’s more to digital marketing. It includes anything that makes use of tablets, smartphones, game consoles, computers, radio, electronic billboards and television.
Digital marketing is for “techie” people only.
Technology is now a part of everyday life and not limited to techies only. It is a marketing skill that you would need to thrive on if you want your business to succeed.
Small businesses don’t need digital marketing.
Digital marketing helps you in getting to know your clients’ needs and having direct communication with them. It gives small businesses the tools not just to sell directly to the customers but communicate with them real time. Only big businesses have the capacity to do this in the past.
Digital marketing should be a separate part of the company’s strategy
Digital marketing should be fully integrated into your business strategy. You should integrate social media into your promotional and marketing campaign to let more customers know of your product and services.
Digital marketing is difficult to track or measure
Thanks to technology, there are various apps that you can use to check your stats and figures real-time. Google analytics are now readily available and most social media platforms offer their own form of analysis.
Digital marketing should only be tasked to junior employees.
It has to be embraced by people of all levels in your company. Junior employees have fresh ideas yet tenured ones have more experience in marketing.
Mobile optimization of websites is expensive and unnecessary
Tablets and smartphones have made it easy for your customers to access your website anytime and anywhere. They expect that your website is optimized for these devices; otherwise they’d get bored and check out the competitor’s website instead who are more user-friendly.
You don’t need to spend a lot in optimizing your website. There are a lot of free web building tools that you can take advantage of. Click here to learn more about the best free website builders.
It is too difficult to stand out from the crowd in digital marketing
The need to stand out is prevalent in any type of marketing. Whether it’s traditional or digital marketing, you have to create a special bond with your customers and reach out to them in a way that they will feel valued and important. Study the market and develop a strategy that would appeal not just to your loyal current customers but to get the interest of new ones.
Digital marketing is not relevant to older market audience.
More than a quarter of people aged over 55 now use social media to communicate with brands online. With this number, you have to consider that your contents should also be interesting and appealing to the older generation.
It takes too much of your time.
Digital marketing is the least time consuming form of marketing. You can use tools and applications that can help you track social media interactions and statistics real time.
Want to read more about relationship marketing? Click here to learn more.